Radius targeting (also known as proximity targeting or "Target a radius") allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries. In this case, it might be better to target the whole country, and then exclude the other areas. A business selling products in selected regions or citiesĪ business that is trying to reach most of the regions in a country, with just a few exceptions (say, all of the US except for Alaska).A business with special offers in selected locations.
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